DIGITAL CONTENT
My name is Natalia Yandyganova, and I am a creative director and producer passionate about creating branding content and producing independent art. In my work, I focus on developing new highly engaging ways of storytelling, by implementing technology and staying on top of new media outlets and social trends. In the past years, I’ve been working with projects in Immersive Theatre, Game Design, Virtual and Augmented Reality, Mobile apps, and Interdisciplinary Art. I have been trained as a convergent journalist, and am proficient in conception, production, and distribution of high quality visual, audio and written content.
As a Russian-American professional and artist working in NYC for almost 7 years, I have a unique perspective that allows me to create highly impactful work on a global scale for multicultural audiences.
My name is Natalia Yandyganova, and I am a creative director and producer passionate about creating branding content and producing independent art. In my work, I focus on developing new highly engaging ways of storytelling, by implementing technology and staying on top of new media outlets and social trends. In the past years, I’ve been working with projects in Immersive Theatre, Game Design, Virtual and Augmented Reality, Mobile apps, and Interdisciplinary Art. I have been trained as a convergent journalist, and am proficient in conception, production, and distribution of high quality visual, audio and written content.
As a Russian-American professional and artist working in NYC for almost 7 years, I have a unique perspective that allows me to create highly impactful work on a global scale for multicultural audiences.
VIDEO
VIDEO
THE WAITING ROOM SERIES
"...a quirkily intriguing attempt to be humanly creative with this inhuman technology".
- The Guardian
The Waiting Room — 2025
Medium: Audio, Video Projections, GenAI Tool
Participants receive a mysterious message from their future self and enter the Waiting Room, where artificial intelligence reveals their projected futures. From the fulfillment of personal aspirations to a global crisis that transforms the world, the experience explores a strange and unpredictable landscape where technology and humanity collide, inviting reflection on how individual input shapes possible futures.
This show uses a custom GenAI tool built by team member David Gaynor and co-designed by Natalia Yandyganova to personalize scenes based on audience input.
The Waiting Room 2024
Medium: Analogue queue machine, AI story personalization tool, audio.
While The Waiting Room 2025 explored themes of war, loss, and existentialism, the predecessor of the show was a much lighter version. It told a story of how fame and glory may collapse, but who you are stays with you through your childhood dreams. Separate segments of the story were personalized based on audience input.
Team: Writer/Director: Natalia Yandyganova, Producer: Joyce Lao. Co-producers: Anna Bredikhina, Sabrina Morabito, Jin Huang.
Developer: David Gaynor
Stage Design: August Henney
